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Creative Testing Powerhouse: Optimizing Meta & TikTok Ads
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View Article6 Red Flags You Need Help with your Meta Lead Gen Ads
In the evolving world of digital advertising, understanding how to effectively use Meta Ads (formerly Facebook Ads) is crucial for any media buyer. However, many marketers still fall into common...
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6 Red Flags Your Agency Doesn’t Understand Meta Ads
In the evolving world of digital advertising, understanding how to effectively use Meta Ads (formerly Facebook Ads) is crucial for any marketing agency. However, many agencies still fall into common...
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10 Creative Levers to Reach Incremental Audiences On Meta
When it comes to successful digital campaigns, it’s easy to fall into a trap: ostensibly, more narrowly targeted ads help you reach the right audience, making your ads more successful and driving more...
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How to Build and Run Localized UGC Ads At Scale
If you’re a business with multiple locations advertising on Meta, you need to both build and run localized UGC ads at scale. While using the same ad for every market can work, relevant creative can...
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Web Forms vs Lead Forms for Meta Ads Explained
The below is an excerpt from our, ebook on how to drive high quality leads with Meta ads. Just as different audiences react positively to different creative, they also prefer different ways of...
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How to Improve Lead Quality on Meta
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What is Media Mix Modeling and Why Your Brand Needs It
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From Lead Gen to Client Conversion: Building the Perfect Digital Ads Funnel...
In the ever-evolving world of B2B marketing, traditional linear funnels are increasingly ineffective. Business buyers no longer follow a predictable path from awareness to conversion; instead, they...
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Meta’s Incremental Attribution Setting: What Is It and How Does it Work?
As marketers, we know that true incremental growth is about more than just clicks and impressions—it’s about understanding and optimizing for the conversions that wouldn’t have happened without your...
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