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From Lead Gen to Client Conversion: Building the Perfect Digital Ads Funnel...
In the ever-evolving world of B2B marketing, traditional linear funnels are increasingly ineffective. Business buyers no longer follow a predictable path from awareness to conversion; instead, they...
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Meta’s Incremental Attribution Setting: What Is It and How Does it Work?
As marketers, we know that true incremental growth is about more than just clicks and impressions—it’s about understanding and optimizing for the conversions that wouldn’t have happened without your...
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Meta’s New Health & Wellness Ad Restrictions: What Advertisers Need to Know
In January 2025, Meta introduced significant changes to its advertising policies, particularly impacting businesses in the health and wellness sector. These updates aim to enhance user privacy and...
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Mastering Meta’s Budget Scheduling Feature: A Guide to Optimizing Ad Spend
When running Meta ad campaigns, optimizing your budget allocation based on demand fluctuations is key to maximizing your return on investment. Meta’s Budget Scheduling feature allows advertisers to...
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10 Facebook Ad Types All Brands Should Test
When it comes to Facebook Ads, creative is the key driver of performance. The right creative can stop the scroll, engage your audience, and drive conversions. But what types of creatives actually...
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Everything You Need to Know About Google’s Demand Gen Campaigns
What is Demand Gen? Google’s Demand Gen is a new campaign type within Google Ads designed to generate demand for products or services, potentially replacing Discovery campaigns. Demand Gen campaigns...
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How to Setup, Report and Optimize Google’s Performance Max
Google Ads Performance Max can be overwhelming for beginners, but with the right strategy and insights, you can avoid common pitfalls. I’ve put together this guide to help you confidently set up,...
View ArticleThe 5-Second Mini Ad
The First 5 Seconds of Any Ad Matter Most Advertising legend David Ogilvy said you should spend 80% of your time on an ad’s headline. In the parlance of digital advertising, the first 5 seconds of...
View ArticleThe Hidden Costs of Overreacting to Ad Performance: A Digital Marketer’s Guide
In the fast-paced world of digital marketing, the temptation to react swiftly to daily ad performance can be overwhelming. While it’s natural to want immediate results, overreacting to short-term...
View ArticleBeyond the Hook: Keeping Viewers Engaged
The Full Ad Matters While the first 5 seconds are critical, don’t just ignore the rest of the body of your ad. Unless you’re talking to a high-intent viewer, you probably need to keep your viewers...
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