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How Facebook and Instagram Ads Can Power Your International Market Expansion
This is an excerpt from our ebook, “How to Win International Markets with Meta Ads.” By definition, companies that limit their audience to their home country are fishing in a limited pond....
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From Web to App: How to Measure Cross-Platform Advertising in the iOS 14 Age
Although iOS 14 has significantly impacted many advertisers’ ability to understand an ad campaign’s efficacy in driving conversions, macro-level industry changes have been hurting performance and data...
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Demystifying the Meta Auction: How to Win More Ad Placements on Facebook and...
Few digital marketing concepts are as mysterious and misunderstood as auction bidding. On Meta, which powers ad networks like Facebook and Instagram, you need to win a real-time, continuously running...
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6 Steps for Higher AOV Brands to Improve Facebook Performance After iOS 14
Editor’s Note: This post was originally posted on April 6th 2022 to reflect the challenges higher AOV brands faced after iOS 14. It has recently been updated to reflect additional improvements...
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5 Facebook Ad Bidding Strategies & How to Use Them
Bidding is sometimes treated like an afterthought when it comes to Facebook Ads, but it can actually have a significant impact on your campaign’s success. Small decisions like whether or not you want...
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11 Ways to Use Meta’s New Bid Multipliers
While Meta’s automation does an excellent job driving traffic towards users that have lower CPAs, sometimes you want to deliver ads to people who’s conversion might be more valuable than a standard...
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Demystifying the Meta Auction: How to Win More Ad Placements on Facebook and...
Few digital marketing concepts are as mysterious and misunderstood as auction bidding. On Meta, which powers ad networks like Facebook and Instagram, you need to win a real-time, continuously running...
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Effective Creative Testing Strategies for Low Conversion Meta Accounts
(If you easily achieve more than 50 conversions per week, check out How to Creative Test on Meta Accounts with High Conversion Volume instead) Effectively managing low conversion volume accounts on...
View Article5 Proven Landing Pages to Test
In performance marketing, a great creative and targeting approach is just the beginning—in fact what happens after you win the ad click matters just as much. The web experience served up to an...
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How to Test Creative on Meta Accounts with High Conversion Volume
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View Article8 Ways to Run Ads That Are Incremental to Your Business
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4 Reasons Your Meta and Google Ads Aren’t Incremental, and How You Can Prove It
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View Article5 Red Flags Your Agency Doesn’t Understand Meta Ads
In the evolving world of digital advertising, understanding how to effectively use Meta Ads (formerly Facebook Ads) is crucial for any marketing agency. However, many agencies still fall into common...
View Article10 Red Flags Your Agency Doesn’t Understand Meta Ads
In the evolving world of digital advertising, understanding how to effectively use Meta Ads (formerly Facebook Ads) is crucial for any marketing agency. However, many agencies still fall into common...
View Article5 Red Flags Your Agency Doesn’t Understand Meta Ads
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View Article10 Red Flag Signs You Need Better Help With Your Meta Ads
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12 Critical Creative Mistakes to Avoid in Your Meta Ads
Every Meta ad strategy is two-fold: you have to get the campaign setup right, but even the best setup matters little if the creative disappoints. Who cares if you get your ads in front of the right...
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19 Red Flags in Your Meta Media Buying Strategy (And How to Fix Them)
Running ads on Meta network has the potential to bring immense ROI for your business. But that’s only if you get the setup right. It’s almost impossible to create a modern digital strategy without at...
View Article10 Red Flags You Need Help with your Meta Ads
In the evolving world of digital advertising, understanding how to effectively use Meta Ads (formerly Facebook Ads) is crucial for any media buyer. However, many marketers still fall into common...
View Article10 Red Flags You Need Help with your Meta Ads
In the evolving world of digital advertising, understanding how to effectively use Meta Ads (formerly Facebook Ads) is crucial for any media buyer. However, many marketers still fall into common...
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