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How to Setup, Report and Optimize Google’s Performance Max
Google Ads Performance Max can be overwhelming for beginners, but with the right strategy and insights, you can avoid common pitfalls. I’ve put together this guide to help you confidently set up,...
View ArticleThe 5-Second Mini Ad
The First 5 Seconds of Any Ad Matter Most Advertising legend David Ogilvy said you should spend 80% of your time on an ad’s headline. In the parlance of digital advertising, the first 5 seconds of...
View ArticleThe Hidden Costs of Overreacting to Ad Performance: A Digital Marketer’s Guide
In the fast-paced world of digital marketing, the temptation to react swiftly to daily ad performance can be overwhelming. While it’s natural to want immediate results, overreacting to short-term...
View ArticleBeyond the Hook: Keeping Viewers Engaged
The Full Ad Matters While the first 5 seconds are critical, don’t just ignore the rest of the body of your ad. Unless you’re talking to a high-intent viewer, you probably need to keep your viewers...
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